I went to a ThoughtWorks
live event in May 2013 ‘Thriving in a fragmented future', where CEO of pizza giant
Dominos – Don Meij, shared some pearls of wisdom from the Dominos mobile app
successes, crediting solving customer problems rather than copying other
successful retailers as key to increasing uptake.
You can see this by checking out the Domino’s web site and mobile apps to experience how straightforward it is to order your pizza this way. Their original app triumphed over major competitor Pizza Hut in 2009. The Dominos app had less features, but it could be downloaded from anywhere. In contrast, Pizza Hut had a large and complex app that required the user be connected to Wi-Fi to download, its uptake was severally limited as a result. The Dominos app became the number 1 free app on iTunes within 5 days of launch.
It made me think about how often our organisation’s websites get carried away with the creation of fancy features before they address their customer’s basic needs a…
You can see this by checking out the Domino’s web site and mobile apps to experience how straightforward it is to order your pizza this way. Their original app triumphed over major competitor Pizza Hut in 2009. The Dominos app had less features, but it could be downloaded from anywhere. In contrast, Pizza Hut had a large and complex app that required the user be connected to Wi-Fi to download, its uptake was severally limited as a result. The Dominos app became the number 1 free app on iTunes within 5 days of launch.
It made me think about how often our organisation’s websites get carried away with the creation of fancy features before they address their customer’s basic needs a…